SearchBlog
by Laurie Sullivan, Staff Writer
Marketers in North America spent nearly $16.6 billion on search engine marketing in 2012, with several milestones influencing media and advertising in 2013, according to GroupM. The agency expects
that … Read the whole story
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by Laurie Sullivan
Google DoubleClick for Publishers, DoubleClick for Advertisers and Dart Sales Manager came to a halt Thursday for many customers who complained the disruption in … Read the whole story
COMMENTARY
by Gord Hotchkiss, Featured Contributor
In marketing, I suspect we pay too much attention to the destination, and not enough to the journey. We don't take into account the … Read the whole story
by Laurie Sullivan
Covario released findings Wednesday showing that its clients -- the majority related to electronics and retail -- spent 33% more on paid-search campaigns in … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Many brands have begun to look at customers as having a life cycle, similar to products and services, taking into consideration marketing, sales, support … Read the whole story
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by Laurie Sullivan
Microsoft on Thursday launched a Web site enabling anyone to search through the thousands of patents the company owns. The move reflects a movement … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Tim Resnik draws a parallel to the practices by marketers and developers who often commit what he calls a "SEO foul" when building a … Read the whole story
by Gavin O'Malley
These days, one hears a lot more about mobile mania than the business of search. Rather than replacing search, however, the mobile boom has … Read the whole story
COMMENTARY
by David Zinman
While the online advertising industry is frantically developing methods to combat banner blindness and adapt display for rapidly diminishing user engagement, little has changed … Read the whole story
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by Mark Walsh
As LinkedIn continues to ramp up its ad offerings, it's making a bid for more consumer tech advertising with a new survey showing its … Read the whole story
by Wendy Davis
In a victory for Backpage.com, a federal judge in Tennessee has permanently barred the state from enforcing a 2012 law regulating online ads. That … Read the whole story