Search & Performance Marketing Daily
Friday, March 29, 2013
  • Google Shopping Express Shows Pattern To Ecommerce Marketplace

    Google opened its Shopping Express service on Thursday, offering same-day local delivery to a handful of retailers that want to test the service in ... Read the whole story

  • Three Reasons Why eBay Is Wrong About Paid Search

    Recently Harvard Business Review asked the question: "Did eBay Just Prove That Paid Search Ads Don't Work?" According to HBR, eBay conducted a study ... Read the whole story

  • Brands May Spend More On Yahoo Due To Tech Patents

    Advertisers will spend 2.3% more -- about $3.28 billion -- in the U.S. to advertise on Yahoo this year, and 7% more -- about ... Read the whole story

  • Five Lessons Search Can Teach Display

    While the online advertising industry is frantically developing methods to combat banner blindness and adapt display for rapidly diminishing user engagement, little has changed ... Read the whole story

  • YP Teams With Yext On Listings Service

    Local search provider YP is partnering with Yext to offer enterprise customers the company's PowerListings tool for managing their listings across top local search ... Read the whole story

  • Retail Surveillance Is About To Make Your Online Targeting Seem A Lot Less Creepy

    For as long as I have been covering digital media -- and especially behavioral targeted advertising -- technology companies and ad networks have complained ... Read the whole story

  • Social Components Boost Email Campaigns

    The success of social and email marketing are not mutually exclusive, new research suggests. On the contrary, social features -- like icons that let ... Read the whole story