SearchBlog
by Laurie Sullivan, Staff Writer
Pay-for-content services have begun to pay off, especially those supporting services for hyperlocal markets. One of the trends moving up the needle points to local businesses spending more for media. … Read the whole story
by Laurie Sullivan
Epson Moverio, an established hardware and software company, wants to build out its Android app network with support from developers, as well as ad … Read the whole story
by Wendy Davis
Privacy compliance company Evidon has released a free iTunes app that allows Apple users to opt out of behavioral targeting by mobile ad networks. … Read the whole story
by Mark Walsh
Facebook on Tuesday formally rolled out ad targeting based on users' online purchasing histories and location. The new self-serve option will allow marketers to … Read the whole story
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by Mark Walsh
The Interactive Advertising Bureau and Mobile Marketing Association on Thursday issued finalized creative guidelines for mobile advertising following a month-long public comment period. The … Read the whole story
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by David Goetzl
Gobal ad spending increased 3.2% to $557 billion last year, propelled by a robust third quarter, which included the Olympics. The quarter's 4.3% bump … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
One important strategy few online retailers tap points to tying Web search with Web site query data and using cloud services to support targeting. … Read the whole story
COMMENTARY
by Robin Simkins
You have thought about the user interface (UI) and user experience (UX) from the point the customer hits the landing page through checkout. Now, … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
Magazines are using print to digital mobile activations at a sharply accelerated rate. But does a reader in analog mode really want to be … Read the whole story