SearchBlog
by Laurie Sullivan, Staff Writer
Advertisers pay less per click these days, although many continue to invest more in paid-search ads. After peaking at an average of $0.46 per click in the third quarter of … Read the whole story
by Laurie Sullivan
Some 10 million smart glasses will ship worldwide between 2012 and 2016 -- and Google isn't the only maker of these social glasses. Initial … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Marketers know the importance of their company's audience. Pointing to a post from Shawn Mohamed, John Gagnon tells us how important this is. He … Read the whole story
by Laurie Sullivan
Advertisers prefer to use third-party online data along with first-party CRM data to target ads because they receive a higher response rate when targeting … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Sean Quadlin serves up insights on knowing when to pause and then delete keywords that no longer work in paid-search campaigns. He puts the … Read the whole story
by Tyler Loechner
While real-time bidding and automated exchanges have become entrenched in the industry, ad fraud has managed to wriggle its way in. Adweek reported that … Read the whole story
COMMENTARY
by Hugh McGoran
Recently, Facebook announced that the company will begin placing ads purchased through its ad exchange, Facebook Exchange, into the news feeds of users -- … Read the whole story
by Wendy Davis
A proposed Internet tax bill will "hinder economic growth and job creation," the Direct Marketing Association said Tuesday in a new letter to the … Read the whole story