SearchBlog
by Laurie Sullivan, Staff Writer
The Interactive Advertising Bureau (IAB) will release a white paper Monday titled "Local Search: Managing Listings Across Digital Platforms." Sabrina Alimi, senior manager of the IAB Mobile Marketing
Center of … Read the whole story
by Laurie Sullivan
Google gained Media Rating Council accreditation for its viewability measurement solution, Active View, which it introduced last year. Marketers intuitively believe that consumers will … Read the whole story
COMMENTARY
by Ryan DeShazer
The darling of the newest class of consumer technologies is undoubtedly Google's Glass. Sleek, beautiful, exciting Glass eyewear delivers a persistent layer of augmented … Read the whole story
by Laurie Sullivan
Havas Media and DG will announce a global cross-media partnership Monday to support the optimization and delivery of ads across TV and online. The … Read the whole story
COMMENTARY
by Hjalmar Winbladh
Steve Jobs said it three years ago, and it's still true: mobile ads suck. The best of mobile advertising today -- essentially mini versions … Read the whole story
by Laurie Sullivan
The next phase of search engine marketing integrates information and data from social, along with devices. It means crossing media platforms and using social … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
SEOmoz introduced a few weeks ago what it calls Social Authority, a metric that measures influential activity on Twitter, to help marketers measure the … Read the whole story
by Laurie Sullivan
Four in 10 marketing executives feel unprepared to meet campaign objectives, citing a lack of funding and inefficient business practices as the main impediments … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Sarah Mogin tells us about five advanced tracking techniques that marketers may want to use in their reporting strategy and how they can serve … Read the whole story
by Laurie Sullivan
Adchemy will unveil a product listing ad platform aimed at simplifying the process of creating PLAs for desktop and mobile through automation. The platform … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Robert Scoble has published a two-week review of Google Glass on his Google+ social page, wearing the glasses while delivering five speeches, passing through … Read the whole story
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by Gavin O'Malley
Casting the industry's NewFront efforts in a brighter light, new research shows that consumer ad receptivity when watching original professional online video (OPOV) is … Read the whole story
by Mark Walsh
Shazam, maker of the eponymous music discovery app, on Monday announced former Yahoo executive Rich Riley as its new chief executive, a step toward … Read the whole story