SearchBlog
by Laurie Sullivan, Staff Writer
Nonprofits have rather modest budgets when it comes to marketing. Many have turned to online. Testing will become a bigger part of what search marketers should do this year to … Read the whole story
by Mark Walsh
Jumping on the native ad bandwagon, Yahoo is launching a pair of new ad units that include an in-stream format for the desktop and … Read the whole story
COMMENTARY
by Chris Copeland
Social search. It's become the buzziest of buzz words in the search space over the past 12-18 months. Google+, Facebook's Graph Search, and a … Read the whole story
by Laurie Sullivan
Tying together data from time, place, campaigns, strings, visits and customers are trends driving the next generation of successful search marketing campaigns. The most … Read the whole story
COMMENTARY
by Joe Mandese
I've been hearing a lot about Google Now for some time, and given what I understand about it, I'm not sure why everyone's not … Read the whole story
by Laurie Sullivan
Data company BlueKai announced an unusual partnership Tuesday with IBM that connects customers using IBM's tag management platform, IBM Digital Data Exchange (DDX), a … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Google+ continues to become more popular with younger generations as the company brands its social network more closely with its search tools. The insight … Read the whole story
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by Gavin O'Malley
Yahoo unveiled a slew of new media projects, partnerships, and program expansions at its Digital Content NewFront. New projects include "Tiny Commando" -- a … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Cara Pettersen tells us about the benefits from using canonical tags. She starts with the definition and explains what to look for when choosing … Read the whole story
by Mark Walsh
No wonder cat photos and videos are an Internet cliche -- they work. According to a new study of 3,000 images used in "Like … Read the whole story
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by Gavin O'Malley
Throwing cold water on this year's Digital Content NewFronts, some analysts doubt whether the glitzy events will have any tangible impact on video ad … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
Tablets have already captured many media buyers' hearts, but new ad effectiveness benchmarks suggest they should be capturing our heads as well. This could … Read the whole story
by Gavin O'Malley
They might not have the biggest social footprints, but a number of brands are distinguishing themselves for their superior social responsiveness. During the first … Read the whole story
COMMENTARY
by Neil Perry
By just about any measure, marketers are missing the boat on the mobile video opportunity. Mobile provides an incredible revenue-generating and brand-building lever, yet … Read the whole story