SearchBlog
by Laurie Sullivan, Staff Writer
Product listing ads churn out much higher conversion rates compared with text-based search ads, but there's one big challenge that Laura Landesman, senior eMarketing Planner at Williams-Sonoma, just
can't figure … Read the whole story
by Laurie Sullivan
Search engine optimization will change dramatically within the next few years as a result of the Internet transitioning from 23 top-level domain names to … Read the whole story
by Laurie Sullivan
Business listings management startup Local Market Launch has secured $1.5 million in Series A funding from Rincon Venture Partners.The company will use the funds … Read the whole story
by Steve McClellan
Ice cream marketer Ben & Jerry's, acquired by Unilever a few years back, has selected Dentsu's 360i to serve as the brand's strategic digital … Read the whole story
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by David Goetzl
A pair of companies that provide a technological backbone for media transactions have launched a platform that integrates buying for digital video with TV. … Read the whole story
by Wendy Davis
A deaf Web user who unsuccessfully attempted to sell used books on eBay is asking a federal appellate court to revive her discrimination lawsuit … Read the whole story
by Karlene Lukovitz
Subway and Apple lead the list of the eight brands that have shown the greatest growth in brand value since the BrandZ Top 100 … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
According to reports, Apple wants to integrate Siri and its maps into car dashboards. There is another front in the mobile media wars opening … Read the whole story
COMMENTARY
by Jim Joseph
Expressing a "voice" has become a form of targeting and connecting with customers in a much deeper way ... by agreeing on a subject … Read the whole story
COMMENTARY
by Mike May
When you read the latest email statistic as it comes through your news feed each day, it conjures up an image of the consumer … Read the whole story
COMMENTARY
by Skip Brand
Many moons ago, a forward-thinking businessman went to the upfronts seeking advertisers for a 24-hour cable sports network. He was laughed out of the … Read the whole story