Product listing ads churn out much higher conversion rates compared with text-based search ads, but there's one big challenge that Laura Landesman, senior eMarketing Planner at Williams-Sonoma, just can't figure … Read the whole story
Search engine optimization will change dramatically within the next few years as a result of the Internet transitioning from 23 top-level domain names to … Read the whole story
Business listings management startup Local Market Launch has secured $1.5 million in Series A funding from Rincon Venture Partners.The company will use the funds … Read the whole story
Ice cream marketer Ben & Jerry's, acquired by Unilever a few years back, has selected Dentsu's 360i to serve as the brand's strategic digital … Read the whole story
A pair of companies that provide a technological backbone for media transactions have launched a platform that integrates buying for digital video with TV. … Read the whole story
A deaf Web user who unsuccessfully attempted to sell used books on eBay is asking a federal appellate court to revive her discrimination lawsuit … Read the whole story
Subway and Apple lead the list of the eight brands that have shown the greatest growth in brand value since the BrandZ Top 100 … Read the whole story
According to reports, Apple wants to integrate Siri and its maps into car dashboards. There is another front in the mobile media wars opening … Read the whole story
Expressing a "voice" has become a form of targeting and connecting with customers in a much deeper way ... by agreeing on a subject … Read the whole story
When you read the latest email statistic as it comes through your news feed each day, it conjures up an image of the consumer … Read the whole story
Many moons ago, a forward-thinking businessman went to the upfronts seeking advertisers for a 24-hour cable sports network. He was laughed out of the … Read the whole story