SearchBlog
by Laurie Sullivan, Staff Writer
Content, personalization, and testing have emerged as important strategies for search marketers who think about the content behind the concept and the words that inspire a click that takes consumers … Read the whole story
by Laurie Sullivan
Google has made a $125 million equity stake investment in Lending Club, an online peer-to-peer network for personal loans. Menlo Park-based Foundation Capital, another … Read the whole story
COMMENTARY
by Roger Barnette
A recent New York Times article attributed to Google the stat that "thirty-six percent of people's information needs are unmet." But that isn't stopping … Read the whole story
by Mark Walsh
LinkedIn reported revenue increased 72% in the first quarter, benefiting again from solid growth across its three key business lines. Marketing Solutions -- its … Read the whole story
COMMENTARY
by Oliver Wellington
In today's complex digital landscape, a solid content strategy won't see success without three core components: search, social and discovery. Many companies focus on … Read the whole story
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by Dianna Dilworth
American Airlines is using abandoned shopping cart emails to help encourage consumers who have searched for flights on their site to return to AA.com … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
One more town gets 1 gigabyte per second Internet speed. Google said Thursday evening that the Shawnee, Kansas, Council officials approved a vote to … Read the whole story
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by David Goetzl
InterContinental Hotels Group's email manager says it is crucial in the hotel business to coordinate with the data management team, partly to find customer … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Search marketers writing copy for content need to start taking a closer look at how the words and images display in ads and columns … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
AdWords rules that automate AdWords campaign bids to some extent by determining when a keyword should increase or decrease in value can save time … Read the whole story
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by Dianna Dilworth
Data is at the heart of any good email marketing program, so it wasn't a surprise to hear the topic on the minds of … Read the whole story

COMMENTARY
by Steve Smith, Staff Writer
A remarkable number of marketers continue to sit behind the mobile curve. And even those who have checked off the mobile box often seem … Read the whole story