Content, personalization, and testing have emerged as important strategies for search marketers who think about the content behind the concept and the words that inspire a click that takes consumers … Read the whole story
Google has made a $125 million equity stake investment in Lending Club, an online peer-to-peer network for personal loans. Menlo Park-based Foundation Capital, another … Read the whole story
A recent New York Times article attributed to Google the stat that "thirty-six percent of people's information needs are unmet." But that isn't stopping … Read the whole story
LinkedIn reported revenue increased 72% in the first quarter, benefiting again from solid growth across its three key business lines. Marketing Solutions -- its … Read the whole story
In today's complex digital landscape, a solid content strategy won't see success without three core components: search, social and discovery. Many companies focus on … Read the whole story
American Airlines is using abandoned shopping cart emails to help encourage consumers who have searched for flights on their site to return to AA.com … Read the whole story
One more town gets 1 gigabyte per second Internet speed. Google said Thursday evening that the Shawnee, Kansas, Council officials approved a vote to … Read the whole story
InterContinental Hotels Group's email manager says it is crucial in the hotel business to coordinate with the data management team, partly to find customer … Read the whole story
Search marketers writing copy for content need to start taking a closer look at how the words and images display in ads and columns … Read the whole story
AdWords rules that automate AdWords campaign bids to some extent by determining when a keyword should increase or decrease in value can save time … Read the whole story
Data is at the heart of any good email marketing program, so it wasn't a surprise to hear the topic on the minds of … Read the whole story
A remarkable number of marketers continue to sit behind the mobile curve. And even those who have checked off the mobile box often seem … Read the whole story