Microsoft has expanded the Bing Rewards program to allow U.S. members to earn credits by exploring content on MSN, as well as track credit … Read the whole story

Mid-funnel programs are truly the glue that help you begin to tap the value of the initial branding you have secured in the marketplace, … Read the whole story

In today's complex digital landscape, a solid content strategy won't see success without three core components: search, social and discovery. Many companies focus on … Read the whole story

Are native ads "consumed" the same way Web surfers consume editorial content? Buoyed by new eye-tracking research, the native ad sellers at Sharethrough are … Read the whole story

Google has released an application programming interface (API) to help brands create live streaming content on YouTube, which in aggregate gets more than 1 … Read the whole story

Working with performance marketing companies can help marketers find new customers online. "Performance marketing gives great volume levers," said Bruce Cook, SVP of business … Read the whole story

Google has acquired several patents from The MicroOptical Corp, the predecessor to MyVue, which folded last year. Mark Spitzer, the founder of MyVue, is … Read the whole story

Email marketers suggest that consistency of messages is critical to building engagement in multiple fashions. "Whatever experience (customers) have on your Web (destinations), they … Read the whole story

Stuart Clayton, co-founder of Digital Pigeon, takes us through a case study on how a free version of a product can provide benefits, yet … Read the whole story