SearchBlog
by Laurie Sullivan, Staff Writer
Analyzing data and cross-channel segments can give search marketers deep insight into their customers, but did you ever think about what type of food a consumer converting in the Financial … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
Google slipped into its Gmail for iOS app a new intra-app functionality that circumvents Apple's stronghold on default apps. The app ecosystem is straining … Read the whole story
by Laurie Sullivan
It takes more than acquiring Facebook Fans and Google+ Followers to gain long-term value for brands from social campaigns, making experimentation with targeting options … Read the whole story
COMMENTARY
by Jim Gilmartin, Columnist
Emotions tell us how relevant a matter is to our needs. Reason alone cannot do this, says Damasio. Because emotions drive the purchase decision, … Read the whole story
by Laurie Sullivan
Startup Purple Cloud is testing a social, mobile lead-generation platform created by Magnetic founder Josh Shatkin-Margolis that aims to change the way consumers interact … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
Audio RTB is here as one company slips biddable spots into the internet radio stream. Unlike display, audio ads are hard to ignore, and … Read the whole story
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by Mark Walsh
As marketers become more familiar with location-based targeting, they are shifting from geotargeting to more precise methods for reaching mobile users on the go. … Read the whole story
COMMENTARY
by Hugo Hanselmann
Loyalty programs need a rethink, says Anheuser-Busch's Global Director, Digital Connections. and mobile may be the platform best positioned to reset that relationship with … Read the whole story
COMMENTARY
by David Booth
Although experience should never be understated in the art of marketing, adding data and analysis to the mix can unlock enormous potential. Your investments … Read the whole story