Search & Performance Marketing Daily
Tuesday, May 7, 2013
  • Google Builds A Little iOS Fiefdom

    Google slipped into its Gmail for iOS app a new intra-app functionality that circumvents Apple's stronghold on default apps. The app ecosystem is straining … Read the whole story

  • Social-Search Engine Marketing Moves Into Ad Experimentation

    It takes more than acquiring Facebook Fans and Google+ Followers to gain long-term value for brands from social campaigns, making experimentation with targeting options … Read the whole story

  • Should We Re-Write The Rules Of Market Research? - Part II

    Emotions tell us how relevant a matter is to our needs. Reason alone cannot do this, says Damasio. Because emotions drive the purchase decision, … Read the whole story

  • Social-Mobile Purple Cloud Takes On Lead Generation

    Startup Purple Cloud is testing a social, mobile lead-generation platform created by Magnetic founder Josh Shatkin-Margolis that aims to change the way consumers interact … Read the whole story

  • 'Always Above The Fold': Audio Joins The RTB Ranks

    Audio RTB is here as one company slips biddable spots into the internet radio stream. Unlike display, audio ads are hard to ignore, and … Read the whole story

  • Ad Network Sees Shift To Tighter Mobile Targeting

    As marketers become more familiar with location-based targeting, they are shifting from geotargeting to more precise methods for reaching mobile users on the go. … Read the whole story

  • Mobile Loyalty Programs - The New Home Run for Marketers

    Loyalty programs need a rethink, says Anheuser-Busch's Global Director, Digital Connections. and mobile may be the platform best positioned to reset that relationship with … Read the whole story

  • Four Steps For Diving Into Big Data

    Although experience should never be understated in the art of marketing, adding data and analysis to the mix can unlock enormous potential. Your investments … Read the whole story