Analyzing data and cross-channel segments can give search marketers deep insight into their customers, but did you ever think about what type of food a consumer converting in the Financial … Read the whole story
Google slipped into its Gmail for iOS app a new intra-app functionality that circumvents Apple's stronghold on default apps. The app ecosystem is straining … Read the whole story
It takes more than acquiring Facebook Fans and Google+ Followers to gain long-term value for brands from social campaigns, making experimentation with targeting options … Read the whole story
Emotions tell us how relevant a matter is to our needs. Reason alone cannot do this, says Damasio. Because emotions drive the purchase decision, … Read the whole story
Startup Purple Cloud is testing a social, mobile lead-generation platform created by Magnetic founder Josh Shatkin-Margolis that aims to change the way consumers interact … Read the whole story
Audio RTB is here as one company slips biddable spots into the internet radio stream. Unlike display, audio ads are hard to ignore, and … Read the whole story
As marketers become more familiar with location-based targeting, they are shifting from geotargeting to more precise methods for reaching mobile users on the go. … Read the whole story
Loyalty programs need a rethink, says Anheuser-Busch's Global Director, Digital Connections. and mobile may be the platform best positioned to reset that relationship with … Read the whole story
Although experience should never be understated in the art of marketing, adding data and analysis to the mix can unlock enormous potential. Your investments … Read the whole story