SearchBlog
by Laurie Sullivan, Staff Writer
If you leave your printed coupons at home, don't want to pay for ink or waste paper, or for some reason forget to download the digital coupon to your phone, … Read the whole story
by Laurie Sullivan
Running ads prior to a product launch helps familiarize consumers with new merchandise, especially for value-minded shoppers. New research released Thursday shows how digital … Read the whole story
COMMENTARY
by Gord Hotchkiss, Featured Contributor
Customers are fickle -- and I suspect they're getting more fickle. Perhaps they're even feeling a little entitled.A recent survey shows that customers tend … Read the whole story
by Mark Walsh
The mobile marketing ecosystem generated $139 billion in additional sales within the U.S. economy last year, with that figure expected to grow 52% annually … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
In its latest push to demonstrate the power of mobile, especially search, on the marketing economy, Google released research today arguing that smartphones are … Read the whole story
by Gavin O'Malley
Despite AOL's affirmation of a continued turnaround, the company failed to beat analysts' revenue expectations for the first quarter of the year. Total revenue … Read the whole story
COMMENTARY
by David Tokheim
Content is still the leading marketing priority for 2013. So how do you make sure your publishing partner doesn't put you in the position … Read the whole story
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by Steve McClellan
After an 18-month development process, MEC has launched a digital attribution platform called CookieCutter designed to provide clients with more precise ROI analytics. The … Read the whole story
COMMENTARY
by Arun Prakash
The next generation of mobile users is significantly broadening the parameters of socially acceptable phone use. We have also learned that under-18s are changing … Read the whole story
by Mark Walsh
Two years ago, LinkedIn launched LinkedIn Today, a digital newspaper that compiles stories from around the Web based on what a user's connections and … Read the whole story
COMMENTARY
by Wendy Davis, Staff Writer
The Authors Guild's odds of winning its long-running lawsuit against Google appear to be dwindling, at least judging by comments made this morning by … Read the whole story
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by David Goetzl
DirecTV CEO Mike White said Tuesday the satellite operator will soon offer the opportunity to search for content by voice while "leveraging the same … Read the whole story
COMMENTARY
by P.J. Bednarski, Staff Writer
Tremor Video, in a study for the IAB, finds ads that show up in original content for the Web get a nearly identical response … Read the whole story