If you leave your printed coupons at home, don't want to pay for ink or waste paper, or for some reason forget to download the digital coupon to your phone, … Read the whole story
Running ads prior to a product launch helps familiarize consumers with new merchandise, especially for value-minded shoppers. New research released Thursday shows how digital … Read the whole story
Customers are fickle -- and I suspect they're getting more fickle. Perhaps they're even feeling a little entitled.A recent survey shows that customers tend … Read the whole story
The mobile marketing ecosystem generated $139 billion in additional sales within the U.S. economy last year, with that figure expected to grow 52% annually … Read the whole story
In its latest push to demonstrate the power of mobile, especially search, on the marketing economy, Google released research today arguing that smartphones are … Read the whole story
Despite AOL's affirmation of a continued turnaround, the company failed to beat analysts' revenue expectations for the first quarter of the year. Total revenue … Read the whole story
Content is still the leading marketing priority for 2013. So how do you make sure your publishing partner doesn't put you in the position … Read the whole story
After an 18-month development process, MEC has launched a digital attribution platform called CookieCutter designed to provide clients with more precise ROI analytics. The … Read the whole story
The next generation of mobile users is significantly broadening the parameters of socially acceptable phone use. We have also learned that under-18s are changing … Read the whole story
Two years ago, LinkedIn launched LinkedIn Today, a digital newspaper that compiles stories from around the Web based on what a user's connections and … Read the whole story
The Authors Guild's odds of winning its long-running lawsuit against Google appear to be dwindling, at least judging by comments made this morning by … Read the whole story
DirecTV CEO Mike White said Tuesday the satellite operator will soon offer the opportunity to search for content by voice while "leveraging the same … Read the whole story
Tremor Video, in a study for the IAB, finds ads that show up in original content for the Web get a nearly identical response … Read the whole story