SearchBlog
by Laurie Sullivan, Staff Writer
When engineers build a product, they often begin with a reference design or kit, which contains the building blocks for products or services. Web developers use a similar model when … Read the whole story
by Laurie Sullivan
Omnicom Media Group's Resolution Media on Monday will introduce the digital behavior analysis tool and method it calls ClearTarget, which resembles the composition of … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Matt Cutts wrote in a Twitter tweet to expect the next update to Penguin in a few weeks. Danny Goodwin tells us that the … Read the whole story
by Mark Walsh
Purchase-based targeting was the focus of a panel titled "Mobile Marketing: Demographics Are Dead," at the Mobile Marketing Association's New York Forum on Friday. … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Drawing qualified traffic to a Web site requires more than getting visitors to arrive and look around. They need to perform an action, whether signing up … Read the whole story
by Mark Walsh
Facebook in April debuted a new targeting feature dubbed "partner categories" that uses members' online purchasing histories and location to tailor ads. The self-serve … Read the whole story
COMMENTARY
by Ashkan Karbasfrooshan, Op-Ed Contributor
To me, everywhere you look, content is consuming us, as we consume it. In fact, I used to hate the term "content consumption," but … Read the whole story
by Mark Walsh
Nearly a third (30%) of U.S. tablet owners have made a purchase on their devices, compared to only 13% of mobile phone users. That … Read the whole story
COMMENTARY
by David Baker, Op-Ed Contributor
Post-Mother's Day, and we made it through. While not quite the holiday retail rush that the last quarter of the year brings, it was … Read the whole story
by Karlene Lukovitz
Continuing its full-on assault to gain share in the U.S. retail market, Kraft Foods' Gevalia coffee is rolling out videos featuring spokesperson "Johan," as … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
How much should companies spend on SEO services? That's a question Joayson DeMers tries to answer in a post that highlights SEO payment models. … Read the whole story
COMMENTARY
by Jeffrey K. Rohrs
About a year ago in this column, I waxed poetic about the potential Google's self-driving car has to revolutionize the rental car industry. Since … Read the whole story