Search & Performance Marketing Daily
Monday, May 13, 2013
  • Resolution Media Develops Tech For Campaign Data, Targeting

    Omnicom Media Group's Resolution Media on Monday will introduce the digital behavior analysis tool and method it calls ClearTarget, which resembles the composition of … Read the whole story

  • Penguin Update Expected Soon

    Matt Cutts wrote in a Twitter tweet to expect the next update to Penguin in a few weeks. Danny Goodwin tells us that the … Read the whole story

  • Mobile-Based Buyers Zero In On Purchase Data, Ad Targeting

    Purchase-based targeting was the focus of a panel titled "Mobile Marketing: Demographics Are Dead," at the Mobile Marketing Association's New York Forum on Friday. … Read the whole story

  • How SEO Improves Site Optimization

    Drawing qualified traffic to a Web site requires more than getting visitors to arrive and look around. They need to perform an action, whether signing up … Read the whole story

  • Facebook 'Partner Categories' Boosts Ad Engagement

    Facebook in April debuted a new targeting feature dubbed "partner categories" that uses members' online purchasing histories and location to tailor ads. The self-serve … Read the whole story

  • Content Is Consuming Us: If You Can't Beat 'Em, Join 'Em

    To me, everywhere you look, content is consuming us, as we consume it. In fact, I used to hate the term "content consumption," but … Read the whole story

  • Tablets More M-Commerce-Friendly Than Phones

    Nearly a third (30%) of U.S. tablet owners have made a purchase on their devices, compared to only 13% of mobile phone users. That … Read the whole story

  • Mother's Day Hangover

    Post-Mother's Day, and we made it through. While not quite the holiday retail rush that the last quarter of the year brings, it was … Read the whole story

  • Gevalia Rolls Out Videos, Facebook Sampling Game

    Continuing its full-on assault to gain share in the U.S. retail market, Kraft Foods' Gevalia coffee is rolling out videos featuring spokesperson "Johan," as … Read the whole story

  • Tips For Pricing SEO Services

    How much should companies spend on SEO services? That's a question Joayson DeMers tries to answer in a post that highlights SEO payment models. … Read the whole story

  • The Future Of Virtual Tourism

    About a year ago in this column, I waxed poetic about the potential Google's self-driving car has to revolutionize the rental car industry. Since … Read the whole story