When engineers build a product, they often begin with a reference design or kit, which contains the building blocks for products or services. Web developers use a similar model when … Read the whole story
Omnicom Media Group's Resolution Media on Monday will introduce the digital behavior analysis tool and method it calls ClearTarget, which resembles the composition of … Read the whole story
Matt Cutts wrote in a Twitter tweet to expect the next update to Penguin in a few weeks. Danny Goodwin tells us that the … Read the whole story
Purchase-based targeting was the focus of a panel titled "Mobile Marketing: Demographics Are Dead," at the Mobile Marketing Association's New York Forum on Friday. … Read the whole story
Drawing qualified traffic to a Web site requires more than getting visitors to arrive and look around. They need to perform an action, whether signing up … Read the whole story
Facebook in April debuted a new targeting feature dubbed "partner categories" that uses members' online purchasing histories and location to tailor ads. The self-serve … Read the whole story
To me, everywhere you look, content is consuming us, as we consume it. In fact, I used to hate the term "content consumption," but … Read the whole story
Nearly a third (30%) of U.S. tablet owners have made a purchase on their devices, compared to only 13% of mobile phone users. That … Read the whole story
Post-Mother's Day, and we made it through. While not quite the holiday retail rush that the last quarter of the year brings, it was … Read the whole story
Continuing its full-on assault to gain share in the U.S. retail market, Kraft Foods' Gevalia coffee is rolling out videos featuring spokesperson "Johan," as … Read the whole story
How much should companies spend on SEO services? That's a question Joayson DeMers tries to answer in a post that highlights SEO payment models. … Read the whole story
About a year ago in this column, I waxed poetic about the potential Google's self-driving car has to revolutionize the rental car industry. Since … Read the whole story