SearchBlog
by Laurie Sullivan, Staff Writer
Oh, please. The reports that Yahoo wants to wiggle out of the 10-year deal with Bing should not come as a surprise to anyone, especially with Marissa Mayer at the … Read the whole story
by Laurie Sullivan
The gap between expectation and innovation continues to deepen across a variety of companies, from online advertising to devices. Although 93% of executives think … Read the whole story
COMMENTARY
by Colin Jeavons
Online advertising's days of Wild West-like lawlessness will soon come to an end as new validation technology, human vigilance and the improved security of … Read the whole story
by Gavin O'Malley
Continuing to build its agency team, AOL Advertising has brought in Anthony Romano and Ed McHugh as global head of its Publicis Groupe team, … Read the whole story
COMMENTARY
by Mark S. Zagorski
Programmatic ad buying and selling, with its unique capability to extract the highest value from any inventory source, has reduced friction in the market. … Read the whole story
by Wendy Davis
A group of Android users who are suing Google for allegedly violating their privacy have beefed up their complaint with new claims that the … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Still trying to figure out how Google+ fits into your marketing initiative? Jayson DeMers takes us through some tips on integrating G+ into online … Read the whole story
by Mark Walsh
Groupon on Tuesday expanded its suite of mobile payment offerings for businesses with the rollout of the Breadcrumb POS app for the iPad. The … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Cyrus Shepard created a "blueprint" -- a framework for those new to search engine optimization (SEO). Think of it as a guide for beginners … Read the whole story
by Karl Greenberg
Loyalty programs used to pretty much be CRM in a box: A mail pouch and an address list and a post office. Nowadays, it's … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
What do search engine optimization (SEO) and conversion rate optimization (CRO) have in common -- and how can one help the other? Rebecca Churt … Read the whole story
by Steve McClellan
On the eve of its upfront presentation to advertisers, ESPN has issued a new study designed to demonstrate to marketers that the network and … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Eric provides a guide to making paid-search campaign profits grow. Whether it's new campaigns, new platforms, new bid strategies, or new keywords, marketers need … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
Google discontinued its long-standing SMS search service over the weekend. In many ways that feature was one of the pioneers in understanding how Web … Read the whole story
COMMENTARY
by Wacarra Yeomans
As marketers, we've put a lot of focus on building mobile programs over the past few years. We've learned that 80% of smartphone users … Read the whole story