SearchBlog
Oh, please. The reports that Yahoo wants to wiggle out of the 10-year deal with Bing should not come as a surprise to anyone, especially with Marissa Mayer at the … Read the whole story
The gap between expectation and innovation continues to deepen across a variety of companies, from online advertising to devices. Although 93% of executives think … Read the whole story
- COMMENTARY
Online advertising's days of Wild West-like lawlessness will soon come to an end as new validation technology, human vigilance and the improved security of … Read the whole story
Continuing to build its agency team, AOL Advertising has brought in Anthony Romano and Ed McHugh as global head of its Publicis Groupe team, … Read the whole story
- COMMENTARY
Programmatic ad buying and selling, with its unique capability to extract the highest value from any inventory source, has reduced friction in the market. … Read the whole story
A group of Android users who are suing Google for allegedly violating their privacy have beefed up their complaint with new claims that the … Read the whole story
- COMMENTARY
Still trying to figure out how Google+ fits into your marketing initiative? Jayson DeMers takes us through some tips on integrating G+ into online … Read the whole story
Groupon on Tuesday expanded its suite of mobile payment offerings for businesses with the rollout of the Breadcrumb POS app for the iPad. The … Read the whole story
- COMMENTARY
Cyrus Shepard created a "blueprint" -- a framework for those new to search engine optimization (SEO). Think of it as a guide for beginners … Read the whole story
Loyalty programs used to pretty much be CRM in a box: A mail pouch and an address list and a post office. Nowadays, it's … Read the whole story
- COMMENTARY
What do search engine optimization (SEO) and conversion rate optimization (CRO) have in common -- and how can one help the other? Rebecca Churt … Read the whole story
On the eve of its upfront presentation to advertisers, ESPN has issued a new study designed to demonstrate to marketers that the network and … Read the whole story
- COMMENTARY
Eric provides a guide to making paid-search campaign profits grow. Whether it's new campaigns, new platforms, new bid strategies, or new keywords, marketers need … Read the whole story
COMMENTARYGoogle discontinued its long-standing SMS search service over the weekend. In many ways that feature was one of the pioneers in understanding how Web … Read the whole story
- COMMENTARY
As marketers, we've put a lot of focus on building mobile programs over the past few years. We've learned that 80% of smartphone users … Read the whole story
