SearchBlog
by Laurie Sullivan, Staff Writer
Search marketers can expect changes at Yahoo that influence the look and placement of paid-search ads and content in query listings, as part of several changes that should further improve … Read the whole story
by Laurie Sullivan
Google's new version of Hangouts for Gmail eliminates Google Voice features. The move is frustrating heavy users, many of whom disconnected landline phones in … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
DocuSign wanted to use third-party validation from customers to capture thought leadership and brand awareness, and build an online community around a target audience. … Read the whole story
by Mark Walsh
The Yahoo board has agreed to acquire popular blogging site Tumblr for $1.1 billion in cash, according to reports Sunday. The deal, first reported … Read the whole story
COMMENTARY
by Ranil Wiratunga
An arms race is a battle with no goal other than to stay ahead of the competition. Today, there is a competitive arms race … Read the whole story
COMMENTARY
by Harvey Chipkin, Columnist
Marketing is a matter of relativity. Not only is it crucial for you to present the right image - but it has to be … Read the whole story
by Gavin O'Malley
Social services startup Gigya on Monday is expected to announce the addition of 21 social and marketing tech partners to its NEXUS Partner Ecosystem. … Read the whole story
COMMENTARY
by Kaila Colbin, Featured Contributor
Most of us have been there: you're sitting with a friend, maybe enjoying a nice meal or a glass of wine, and you get … Read the whole story
by Laurie Sullivan
Weather.com has begun using audience segmentation data from Lotame to develop real-time targeting services based on weather conditions, time and interests for companies like … Read the whole story
COMMENTARY
by Alec Francesconi
Many organizations struggle to establish a seamless mobile experience. Relying solely on native apps does not deliver the fully connected sequential screen experience customers … Read the whole story
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by Gavin O'Malley
Ziff Davis on Monday announced the acquisition of content network NetShelter from ad platform inPowered. The NetShelter community includes more than 150 consumer and … Read the whole story
by Gavin O'Malley
To keep up with growing demand from Madison Avenue, the social marketing consultants at Likeable Media have debuted a media and planning department. Dubbed … Read the whole story