Search marketers can expect changes at Yahoo that influence the look and placement of paid-search ads and content in query listings, as part of several changes that should further improve … Read the whole story
Google's new version of Hangouts for Gmail eliminates Google Voice features. The move is frustrating heavy users, many of whom disconnected landline phones in … Read the whole story
DocuSign wanted to use third-party validation from customers to capture thought leadership and brand awareness, and build an online community around a target audience. … Read the whole story
The Yahoo board has agreed to acquire popular blogging site Tumblr for $1.1 billion in cash, according to reports Sunday. The deal, first reported … Read the whole story
An arms race is a battle with no goal other than to stay ahead of the competition. Today, there is a competitive arms race … Read the whole story
Marketing is a matter of relativity. Not only is it crucial for you to present the right image - but it has to be … Read the whole story
Social services startup Gigya on Monday is expected to announce the addition of 21 social and marketing tech partners to its NEXUS Partner Ecosystem. … Read the whole story
Most of us have been there: you're sitting with a friend, maybe enjoying a nice meal or a glass of wine, and you get … Read the whole story
Weather.com has begun using audience segmentation data from Lotame to develop real-time targeting services based on weather conditions, time and interests for companies like … Read the whole story
Many organizations struggle to establish a seamless mobile experience. Relying solely on native apps does not deliver the fully connected sequential screen experience customers … Read the whole story
Ziff Davis on Monday announced the acquisition of content network NetShelter from ad platform inPowered. The NetShelter community includes more than 150 consumer and … Read the whole story
To keep up with growing demand from Madison Avenue, the social marketing consultants at Likeable Media have debuted a media and planning department. Dubbed … Read the whole story