SearchBlog
by Laurie Sullivan, Staff Writer
Developing and getting users to download an app remains the first part of the challege; promoting and tracking consumer performance is the other. Google will release an AdWords feature that … Read the whole story
by Laurie Sullivan
The four-lane bridge in Washington state that partially collapsed Thursday into the Skagit River was removed from Google Maps within a half day, according … Read the whole story
COMMENTARY
by Larry Kim
Yahoo's acquisition of Tumblr is a brilliant move that will make Yahoo billions of dollars -- if it can figure out how to monetize … Read the whole story
by Gavin O'Malley
Enticed by higher ad rates and better viewer engagement, BuzzFeed is taking its video strategy to the next level. It is launching a social … Read the whole story
COMMENTARY
by Paul Alfieri
Today, our customers move fluidly across platforms. The key for marketers is putting the audience first: reaching the right customers with the right message … Read the whole story
by Steve Smith
When it comes to mobile video, users are turning to one another more often than they turn to search engines for discovering new material. … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Marketers should know the costs for both organic and paid-search campaigns and traffic. Aleh Barysevich guides us through how to calculate the cost of … Read the whole story
by Karlene Lukovitz
Since 1997, when GPTMC launched its first marketing efforts, Philadelphia and "the countryside" (which spans Pennsylvania's Philadelphia, Bucks, Chester, Delaware and Montgomery counties), have … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Melissa Mackey demonstrates how to use Bing Keyword Distribution Graph, which filters and slices data into sections to visually see the changes. She provides … Read the whole story
by Steve McClellan
Maxus North America, part of WPP's GroupM, has appointed Mark Egan chief strategy officer, a new position at the agency. The shop also hired … Read the whole story
COMMENTARY
by Lauren Kade
If your allergies haven't told you already, it's springtime! Usually that means it's time for spring cleaning - but what does that mean for … Read the whole story