SearchBlog
by Laurie Sullivan, Staff Writer
Attribution modeling -- assigning credit to specific channels -- will become increasingly important as more devices come online, but many search experts agree with Sara Jablon Moked, product marketing
manager … Read the whole story
by Laurie Sullivan
Cisco Systems estimates 3.6 billion global Internet users by 2017, and more than 48% of the world's projected population of 7.6 billion, will push … Read the whole story
by Laurie Sullivan
Amazon built its dominance on versatility. Now a study on purchase paths describing six distinct buying habits explains how the retailer became a research … Read the whole story
by Gavin O'Malley
Particularly at the local level, media companies are warming to the idea of digital-only salespeople and managers with the chops to drive online ad … Read the whole story
by Laurie Sullivan
The U.S. housing market continues to improve. It has been accompanied by a boon for home improvement stores and Web sites looking to garner … Read the whole story
by Mark Walsh
Mobile campaigns for quick-serve and casual dining restaurants are all about driving foot traffic. That makes having a location component more likely for companies … Read the whole story
-
by Joe Mandese
In an important development for the programmatic trading of mobile audiences, one of Madison Avenue's biggest agency trading desks -- VivaKi's Audience on Demand … Read the whole story
COMMENTARY
by Gord Hotchkiss, Featured Contributor
I collect typewriters. I don't know why -- I just do. As I write this on a Bluetooth keyboard connected to an Apple Macbook, … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
I'm pretty sure on the weekend I average more than 58 minutes daily on my smartphone. New data from Experian Marketing Services estimates the … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
The subtitle of Mary Meeker's latest monster state of the Internet deck could be "Revenge of the Masses" or "Mass Media In Reverse." The … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
As precise targeting of mobile consumers near restaurants continues to improve, there may be an opportunity to link some of the disparate parts of … Read the whole story
COMMENTARY
by Loren McDonald, Op-Ed Contributor
One of email's greatest roles is in targeting and nurturing prospects into becoming customers, encouraging customers to become repeat customers and turning repeat customers … Read the whole story