SearchBlog
by Laurie Sullivan, Staff Writer
Click-through rates (CTRs) on Samsung mobile devices running Android have begun to rise, closing the gap with Apple iOS in key U.S. and U.K. markets. The company had a CTR … Read the whole story
by Laurie Sullivan
Brands take note: Pinterest Images with multiple dominant colors have 3.25 times more repins per image than those with one dominant color. Brand images … Read the whole story
COMMENTARY
by Catharine P. Taylor
My Spotify is on a Pearl Jam jag, so I'd rather be listening to that, but instead I'm listening to the interview that Tumblr … Read the whole story
by Mark Walsh
Tumblr is extending the in-stream ads launched last month in its mobile app to users' "dashboard," or news feed on the desktop Web. Initial … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
A number of panelists at last week's OMMA DDM mocked marketers who understand data-driven marketing only superficially. Too many people still think it is … Read the whole story
by David Goetzl
BlackArrow, which counts Comcast and Time Warner Cable among its investors and offers a dynamic ad insertion platform for video-on-demand, plans to launch a … Read the whole story
COMMENTARY
by Ken Beaulieu, Op-Ed Contributor
Intuit's Adrian Parker views social and mobile as a marketing marriage made in heaven, and says it made sense for the company to accommodate … Read the whole story
by Karlene Lukovitz
Brokered with Starcom MediaVest, the deal covers 16 countries, from developed markets in North America and Europe to emerging markets in Eastern Europe, Latin … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
I'm pretty sure on the weekend I average more than 58 minutes daily on my smartphone. New data from Experian Marketing Services estimates the … Read the whole story
by Steve McClellan
Publicis Groupe's Spark Communications has paired two clients-Dairy Queen and NBC Universal's Fandango-with an array of other media assets at NBCU to create a … Read the whole story
COMMENTARY
by Wendy Davis, Staff Writer
Google recently agreed to pay $6 million to settle allegations that its app company, Slide, violated a federal text-spam law by sending SMS messages … Read the whole story
by Sarah Mahoney
While connected consumers love their devices, most of the time, they're unhappy with the experiences brands provide. A new study from Boston Consulting Group … Read the whole story