Click-through rates (CTRs) on Samsung mobile devices running Android have begun to rise, closing the gap with Apple iOS in key U.S. and U.K. markets. The company had a CTR … Read the whole story
Brands take note: Pinterest Images with multiple dominant colors have 3.25 times more repins per image than those with one dominant color. Brand images … Read the whole story
My Spotify is on a Pearl Jam jag, so I'd rather be listening to that, but instead I'm listening to the interview that Tumblr … Read the whole story
Tumblr is extending the in-stream ads launched last month in its mobile app to users' "dashboard," or news feed on the desktop Web. Initial … Read the whole story
A number of panelists at last week's OMMA DDM mocked marketers who understand data-driven marketing only superficially. Too many people still think it is … Read the whole story
BlackArrow, which counts Comcast and Time Warner Cable among its investors and offers a dynamic ad insertion platform for video-on-demand, plans to launch a … Read the whole story
Intuit's Adrian Parker views social and mobile as a marketing marriage made in heaven, and says it made sense for the company to accommodate … Read the whole story
Brokered with Starcom MediaVest, the deal covers 16 countries, from developed markets in North America and Europe to emerging markets in Eastern Europe, Latin … Read the whole story
I'm pretty sure on the weekend I average more than 58 minutes daily on my smartphone. New data from Experian Marketing Services estimates the … Read the whole story
Publicis Groupe's Spark Communications has paired two clients-Dairy Queen and NBC Universal's Fandango-with an array of other media assets at NBCU to create a … Read the whole story
Google recently agreed to pay $6 million to settle allegations that its app company, Slide, violated a federal text-spam law by sending SMS messages … Read the whole story
While connected consumers love their devices, most of the time, they're unhappy with the experiences brands provide. A new study from Boston Consulting Group … Read the whole story