Marketers keep hearing how data will become "gold" for brands, but how can sharing content and commenting on social sites apply to search marketers? Social signals will influence search rankings … Read the whole story
MediaMath rolled pixel-free technology acquired from Akamai's ad business in January into its Adroit business unit, relaunching Tuesday as Adroit Digital. Read the whole story
Search optimization, social amplification tools, headline testing and the promotion of related and popular content are of paramount importance to all content sites. The … Read the whole story
Android OS phone users now have access to Vine, a mobile app that enables users to create and post video clips, allowing Twitter followers … Read the whole story
Knowing how different your retail business was just 10 years ago, imagine how different it will need to be in 10 more years. You're … Read the whole story
Rich media ads running on social-networking sites in mobile tend to outperform the same ads on regular mobile sites. Rich media ads running in … Read the whole story
Mobile's growth has been so rapid that it's leaving other growth spurts seem puny. A Kagan analyst charts the trend, while many in the … Read the whole story
Google is asking a judge to dismiss a lawsuit filed by six Android users who say the company violated their privacy. The consumers, who … Read the whole story
CRM company Salesforce.com has reached a $2.5 billion deal to acquire ExactTarget, which has roots as an email service provider but has looked to … Read the whole story