SearchBlog
by Laurie Sullivan, Staff Writer
Disruptive technologies tend to modify business models. The mobile phone created a hotbed for advertisers looking to personally connect with consumers. That's a good thing. Still, there are
challenges. Sometimes … Read the whole story
by Laurie Sullivan
As Google pushes organic results down the page under product listing ads, Yahoo has altered its search engine results page to emphasize a cleaner … Read the whole story
COMMENTARY
by Jennifer Wolfe
This gold rush of the Internet is a calculated risk worth taking -- acquiring the real estate you want is critical, and the price … Read the whole story
by Laurie Sullivan
Native ad formats and social have emerged as important new ad models. Now Google will offer support for both in DoubleClick. DoubleClick for Publishers … Read the whole story
COMMENTARY
by Robin Simkins
I had the privilege of virtually sitting down with Eli Goodman, media evangelist at Comscore -- with more than a decade's worth of digital … Read the whole story
by Erik Sass
Advance Digital has partnered with Echo to provide a digital infrastructure to encourage audience engagement and enable social sharing at its 12 local media … Read the whole story
COMMENTARY
by Peter Mollins
Marketers today have learned how content builds awareness and accelerates customers though the sales funnel, and sales teams are becoming increasingly reliant on content … Read the whole story
by Laurie Sullivan
U.S. technology and media companies took a beating in the past year as malicious pranksters commandeered social accounts and hackers stole data. Social sites … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Google product listing ads (PLAs) continue to take more space on the search engine results page (SERP). Larry Kim calls them "commercial intent-sucking monsters" … Read the whole story
by Wendy Davis
Privacy compliance company Evidon is acquiring MobileScope, a tool that can determine whether mobile apps collect or share information about users. Evidon plans to … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Glenn Gabe tells us how to check the status of a Google Penguin link. He explains that "when analyzing the link profiles of Web … Read the whole story
by David Goetzl
CRM company Salesforce.com has reached a $2.5 billion deal to acquire ExactTarget, which has roots as an email service provider but has looked to … Read the whole story
COMMENTARY
by Cory Treffiletti, Featured Contributor
Last week I was having a meeting at a coffee shop in Palo Alto and I finally witnessed my first Google Glass "in the … Read the whole story
by Gavin O'Malley
Ecommerce companies are increasingly embracing ad sales as a fresh source of revenue, but as new research shows, few with the success of Amazon. … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Ad targeting requires accurate data. Have you heard of Enliken? The company's business model aims to show people the data advertisers sell about them … Read the whole story