SearchBlog
Disruptive technologies tend to modify business models. The mobile phone created a hotbed for advertisers looking to personally connect with consumers. That's a good thing. Still, there are challenges. Sometimes … Read the whole story
As Google pushes organic results down the page under product listing ads, Yahoo has altered its search engine results page to emphasize a cleaner … Read the whole story
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This gold rush of the Internet is a calculated risk worth taking -- acquiring the real estate you want is critical, and the price … Read the whole story
Native ad formats and social have emerged as important new ad models. Now Google will offer support for both in DoubleClick. DoubleClick for Publishers … Read the whole story
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I had the privilege of virtually sitting down with Eli Goodman, media evangelist at Comscore -- with more than a decade's worth of digital … Read the whole story
Advance Digital has partnered with Echo to provide a digital infrastructure to encourage audience engagement and enable social sharing at its 12 local media … Read the whole story
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Marketers today have learned how content builds awareness and accelerates customers though the sales funnel, and sales teams are becoming increasingly reliant on content … Read the whole story
U.S. technology and media companies took a beating in the past year as malicious pranksters commandeered social accounts and hackers stole data. Social sites … Read the whole story
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Google product listing ads (PLAs) continue to take more space on the search engine results page (SERP). Larry Kim calls them "commercial intent-sucking monsters" … Read the whole story
Privacy compliance company Evidon is acquiring MobileScope, a tool that can determine whether mobile apps collect or share information about users. Evidon plans to … Read the whole story
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Glenn Gabe tells us how to check the status of a Google Penguin link. He explains that "when analyzing the link profiles of Web … Read the whole story
CRM company Salesforce.com has reached a $2.5 billion deal to acquire ExactTarget, which has roots as an email service provider but has looked to … Read the whole story
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Last week I was having a meeting at a coffee shop in Palo Alto and I finally witnessed my first Google Glass "in the … Read the whole story
Ecommerce companies are increasingly embracing ad sales as a fresh source of revenue, but as new research shows, few with the success of Amazon. … Read the whole story
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Ad targeting requires accurate data. Have you heard of Enliken? The company's business model aims to show people the data advertisers sell about them … Read the whole story
