SearchBlog
It could become every brand advertiser's dream: Keep searchers on query pages longer than a few seconds. Rather than the query providing the funnel to the landing page, it becomes … Read the whole story
Searches on Google foresee presidential outcomes and consumer buying trends. Now the search engine says it can predict box-office performance as it relates to … Read the whole story
- COMMENTARY
Google's Matt Cutts is warning advertisers not to try passing off "native ads" -- or advertorials -- as legit content. Apparently, the line between … Read the whole story
Some worldwide traditional TV ad spending -- as well as display advertising -- is shifting into new online media video campaigns. Although TV is … Read the whole story
Facebook ad partner Brand Networks has announced receiving $68 million in financing from private equity firm AEA Investments for a minority stake in the … Read the whole story
WPP and Twitter on Thursday announced a global strategic partnership that will expand collaboration between the two companies. Covering data and analytics, media investment … Read the whole story
Universities that worked with Google to digitize millions of books did not infringe copyright, a coalition of digital rights groups argues in new court … Read the whole story
- COMMENTARY
As our lives have become more complex and fast-paced, and the number of media devices available to us has increased, so has the range … Read the whole story
