SearchBlog
by Laurie Sullivan, Staff Writer
The next version of the marketing department will require a multichannel strategist to lead the company in creating content, and a team supporting analytics and attribution. The brand will need … Read the whole story
by Laurie Sullivan
Apple will bring its native iWork suite of apps to the cloud, allowing users to create, access and edit documents from a Web browser … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Since the most recent rollout of Google Penguin 2.0, marketers are turning toward the engine's Disavow Links tool to "bail" them out. The tools … Read the whole story
by Mark Walsh
More than a year after selecting five mobile ad formats as part of its Rising Stars program, the Interactive Advertising Bureau on Monday released … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
David Mihm serves up insights on the way Google creates business listings and how marketers should fix the information when incorrect. Government and information … Read the whole story
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by Steve McClellan
Just over half (54%) of digital ads are "not in view" on a Web page when a consumer visits and then leaves the page. … Read the whole story
COMMENTARY
by Ashkan Karbasfrooshan, Op-Ed Contributor
While Mark Cuban is one of the nicer investors on Shark Tank, his online diatribes are lightning rods: readers in turn violently agree or … Read the whole story
by Mark Walsh
The U.S. mobile video audience in the first quarter reached 45.3 million, up from 36 million a year ago. That 25% gain made the … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
Business leaders complain that big data is prohibitively complex and costly. But at the same time using these tools to improve customer experiences does … Read the whole story