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Edward Snowden didn't just reveal a top secret U.S. surveillance operation, but rather opened the eyes of millions of Americans to misconceptions about online privacy. He's the former National Security … Read the whole story
Google will end 2013 with 56% -- about $8.85 billion -- of the worldwide investments in mobile advertising, if forecasts are correct. The ability … Read the whole story
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Sometimes I'm stupid. Let me tell you about one of those times. A few years ago I was invited to a conference on advertising … Read the whole story
Consumers who interact with rich media campaigns average 14 seconds spent with the brand per interaction, and are five times more likely to click … Read the whole story
Borrowing Twitter's signature feature, Facebook announced adding support for hashtags on the social network. The long-rumored move allows Facebook users to add a hashtag … Read the whole story
Mobile ad firm Mojiva will open its Mocean mobile ad-serving platform to advertisers and agencies in addition to existing products for publishers, ad networks … Read the whole story
Google is shelling out $1.1 billion for the traffic app Waze to tap into its crowd-sourced ability to "outsmart traffic together" and identify speed … Read the whole story
Apple's newest version of its operating system for mobile devices, unveiled this week, contains new features that could make it harder for ad networks … Read the whole story
Amid a flood of excitement over Big Data, retargeting platform AdRoll announced the acquisition of data analytics startup Bitdeli. Bitdeli specializes in helping clients … Read the whole story
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Russ Mann explains how to turn content from a "dumb box of rocks to smarter SEO and discovery marketing." He believes there has been … Read the whole story
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The number of devices running iOS continues to grow. Along with the growth comes the inability to track back the data. Ben Goodsell tell … Read the whole story
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Microsoft has upgraded Bing Maps with terabytes of "Birds Eye" images. The latest enhances maps further by offering viewers more views from above. The … Read the whole story
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A study of paid-search ads running on Bing in the financial sector reveals the words most likely to make an impact. For example, ad … Read the whole story
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Both social and mobile have a strong following, but Siemer & Associates, an early-stage investor in advertising and media startups in Los Angeles, identifies … Read the whole story
