SearchBlog
by Laurie Sullivan, Staff Writer
In May, Google introduced the Engagement Project, which analyzes "how" youth today view advertisements and marketing material. The Gen C generation -- which has less to do with their birth … Read the whole story
by Laurie Sullivan
The future of cookie tracking lives on the silicon chip, not in the Web browser. It makes interactive television the data source that connects … Read the whole story
by Laurie Sullivan
Omnicom Media Group will tie together online services and build out physical data hubs with support from Salesforce and its marketing cloud technology. Annalect, … Read the whole story
by Joe Mandese
In a move that ups the ante for real-time media measurement, AOL today will unveil a new platform that enables brands to measure not … Read the whole story
by Wayne Friedman
The global advertising market will continue to grow modestly at low single-digit increases through the end of the year -- but will spike up … Read the whole story
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by Steve McClellan
Growth prospects for U.S. ad spending this year haven't been all that bright, with most forecasters predicting increases in the low single-digit range on … Read the whole story
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by Steve Smith
While much smaller than last month's big acquisition of Tumblr, Yahoo's purchase of GhostBird is also aimed at capturing flow of user-generated images coming … Read the whole story
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by Mark Walsh
As part of its ad consolidation effort, Facebook is scrapping sponsored result -- the search ad unit it rolled out last year. Facebook told … Read the whole story
COMMENTARY
by Elissa Moses
Advances in neuroscience have taught us that unconscious emotional response is critically important in influencing consumer decisions. Researchers must move beyond addressing only the … Read the whole story
COMMENTARY
by Scott Swanson
Mobile video consumption and ad options have evolved substantially in just the last year. This is no longer a test. Smartphone and tablet owners … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Metrics help marketers get to the heart of campaigns to confirm success, even in social. Twitter recently opened its analytics package to all users. … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Keep title pages short and sharp, be sure that main keywords appear in the first 65 URL characters, and provide relevant links in the … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Most small businesses have budgetary challenges, Web sites are not optimized for traffic, and many lack a general understanding of how Google AdWords works, … Read the whole story