SearchBlog
In May, Google introduced the Engagement Project, which analyzes "how" youth today view advertisements and marketing material. The Gen C generation -- which has less to do with their birth … Read the whole story
The future of cookie tracking lives on the silicon chip, not in the Web browser. It makes interactive television the data source that connects … Read the whole story
Omnicom Media Group will tie together online services and build out physical data hubs with support from Salesforce and its marketing cloud technology. Annalect, … Read the whole story
In a move that ups the ante for real-time media measurement, AOL today will unveil a new platform that enables brands to measure not … Read the whole story
The global advertising market will continue to grow modestly at low single-digit increases through the end of the year -- but will spike up … Read the whole story
Growth prospects for U.S. ad spending this year haven't been all that bright, with most forecasters predicting increases in the low single-digit range on … Read the whole story
While much smaller than last month's big acquisition of Tumblr, Yahoo's purchase of GhostBird is also aimed at capturing flow of user-generated images coming … Read the whole story
As part of its ad consolidation effort, Facebook is scrapping sponsored result -- the search ad unit it rolled out last year. Facebook told … Read the whole story
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Advances in neuroscience have taught us that unconscious emotional response is critically important in influencing consumer decisions. Researchers must move beyond addressing only the … Read the whole story
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Mobile video consumption and ad options have evolved substantially in just the last year. This is no longer a test. Smartphone and tablet owners … Read the whole story
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Metrics help marketers get to the heart of campaigns to confirm success, even in social. Twitter recently opened its analytics package to all users. … Read the whole story
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Keep title pages short and sharp, be sure that main keywords appear in the first 65 URL characters, and provide relevant links in the … Read the whole story
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Most small businesses have budgetary challenges, Web sites are not optimized for traffic, and many lack a general understanding of how Google AdWords works, … Read the whole story
