SearchBlog
by Laurie Sullivan, Staff Writer
Search engines remain the top tool for finding search engines, but a new strategy has emerged based on discovery, according to research from Forrester Research. In fact, 54% of U.S. … Read the whole story
by Laurie Sullivan
Google is considering alliances with private-equity firms to help structure acquisition deals. Google has acquired nine companies so far this year, followed by Yahoo … Read the whole story
by Wendy Davis
Most Web users have expectations about privacy that appear to be at odds with current practices of ad companies, according to a report released … Read the whole story
by Mark Walsh
Mobile ad network Millennial Media is stepping up its video ad offerings with the launch of a new set of ad units combining video … Read the whole story
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by David Goetzl
The Coalition for Innovative Media Measurement (CIMM) said it has issued a request for proposals involving data warehousing and cross-platform measurement. The RFP looks … Read the whole story
by Mark Walsh
Various types of mobile marketing and advertising accounted for nine of the top 10 fastest-growing digital and alternative media channels last year. Total digital … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Tracking paid-search clicks to phone calls paid off for one brand. Paychex increased its lead generation 98% while decreasing cost per acquisition by 43% … Read the whole story
COMMENTARY
by Age Sluis
The statistics don't lie: Gaming sites really do produce better return on investment for online advertisers. Gaming sites are producing better engagement rates than … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Consumers want to know that brands value customer preferences and behavioral data by treating the information with respect. Etiquette will become more important this … Read the whole story