SearchBlog
by Laurie Sullivan, Staff Writer
June, July and August are known for vacations, outdoor activities -- and, yes, weddings -- but marketers need to capitalize on the seasons, whether summer, fall, winter or spring. Events … Read the whole story
by Laurie Sullivan
Google made Full Credit Measurement Attribution generally available Thursday to Google Analytics users, along with a handful of measurement tools, giving marketers more access … Read the whole story
COMMENTARY
by Jon Bond, Op-Ed Contributor
Influence produced by trust points is the 3-point shot of marketing. Today, third-party credibility is the accelerator -- not impressions, reach, frequency, or any … Read the whole story
by David Goetzl
Marketers that want to take advantage of real-time opportunities need to have a comprehensive plan in place to quickly "amplify" a message, according to … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Marketers can justify budgets and campaigns without using a last-click attribution model. Scroll down about one-third of the way through the post to read … Read the whole story
by Wendy Davis
The ad trade group Digital Advertising Alliance is criticizing Mozilla for inching forward with a plan to block third-party cookies. DAA General Counsel Stuart … Read the whole story
COMMENTARY
by Kaila Colbin, Featured Contributor
Last week, in Christchurch, New Zealand, Google launched a world-changing initiative: Project Loon, balloon-powered Internet for everyone. "Sometimes," the cute kid narrating the launch … Read the whole story
by Mark Walsh
Taking another page from Twitter, Facebook on Thursday unveiled a short-form video service that will compete directly with its rival's explosively growing Vine app. … Read the whole story
COMMENTARY
by Lori Chavez
The challenge is how do brands take advantage of deploying the right tools to reach and engage local consumers. Not everyone gets it right. … Read the whole story
by Karlene Lukovitz
The largest egg brand in the U.S. is searching for a "CEO" -- but there's no corporate shakeup involved. In this case, CEO stands … Read the whole story
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by David Goetzl
At the MediaPost Brand Marketers Summit, Milwaukee Brewers marketer Caitlin Moyer said that once a brand starts to respond to social media conversation and … Read the whole story