SearchBlog
by Laurie Sullivan, Staff Writer
Social media posts and search queries follow similar patterns during real-time events, but activities connected to the former tend to lead the latter by as much as 4.3 hours, providing … Read the whole story
by Laurie Sullivan
RTB.com has officially launched with all eyes on mobile real-time bidding aimed at smartphones and tablets in the premium ad space. The focus now … Read the whole story
COMMENTARY
by Thi Thumasathit
A recent study by CPC Strategy detailing the momentum of Google's Product Listing Ad (PLA) program further reinforced what most marketers already know: Google … Read the whole story
by Laurie Sullivan
AOL is readying a reader to fill a void left behind by Google. Now in beta, reports expect the launch of AOL Reader for … Read the whole story
COMMENTARY
by Tyler Loechner, Staff Writer
When you start typing in a search online, you know how the engine's algorithm offers completion suggestions before you are even done? I've always … Read the whole story
by Aaron Baar
Millennials have come to see the daily deal Web sites as a part of their own daily lives, with nearly a quarter (25%) of … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
Big Data and real-time marketing channels, ironically, may force companies to face their own humanity and think harder about what it means to relate … Read the whole story
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by David Goetzl
AEG Global's Scott Carlis said the trick about marketing is to monitor conversation and sentiment and be in position to capitalize on a marketing … Read the whole story
COMMENTARY
by Mia Umanos
The conventional fear is that privacy is in some way being infringed upon by advertisers. It's unfortunate that connotations of a word like tracking," … Read the whole story
COMMENTARY
by Fard Johnmar, Op-Ed Contributor
In 2012, the Pew Internet and American Life Project released a report focusing on how people are using their cell phones to engage in … Read the whole story
by Erik Sass
Digital First Ventures, the venture-capital division of Digital First Media, has formed a strategic partnership with NewsCred, which specializes in digital content marketing and … Read the whole story
COMMENTARY
by David Goetzl
In the U.K., "TV needs you." So says Kantar Media as it looks to recruit people to join the panel that generates TV ratings … Read the whole story
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by Gavin O'Malley
Few acts seem to show brand affinity more than someone sifting through his or her spam folder for a marketing email. Which brands are … Read the whole story
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by David Goetzl
Ad spending soared at Twitter and YouTube in May, while dropping slightly at Yahoo and Facebook. Twitter dollars jumped 95%, while YouTube was up … Read the whole story