Search & Performance Marketing Daily
Tuesday, June 25, 2013
  • Mobile SEO Risks Force Brands To Comply With Google Changes

    Apple, CVS Caremark, Costco Wholesale and others are ill-prepared to take on changes Google will make to its mobile search algorithm. In fact, only ... Read the whole story

  • Important Information Inside?

    I recently received a very serious-looking letter from Bank of America, with "Important Information Inside" emblazed on the envelope. Upon opening it, I learned ... Read the whole story

  • Google Enhanced Campaigns Push Up Analysts' Stock Target

    Analysts at J.P. Morgan Chase & Co. issued a report Monday raising the target price for Google's shares to $1,025. Google's rollout of Enhanced ... Read the whole story

  • FTC Opens Antitrust Probe Into Google-Waze Deal

    Israeli mapping company Waze recently accepted a $1.1 billion buyout offer from Google, reportedly rebuffing competing offers from Microsoft, Apple and Facebook. But those ... Read the whole story

  • Burberry, Google Send Smartphone Smooches

    Using either a desktop camera or a touchscreen, smooch-senders' real kisses are captured and digitized. Senders enter the name, destination and email address of ... Read the whole story

  • Finding Keywords To Describe The Business

    The connection between keywords and marketing messages needs to fit naturally. If they don't fit in easy conversation, don't use them. Erin Everhart believes ... Read the whole story

  • Art Buy: Demand Media Acquires Society6

    Demand Media on Monday announced that it had acquired Society6, a digital marketplace for artists, for $94 million -- including $75 million in cash ... Read the whole story

  • How To Optimize Apps For App Stores

    Robi Ganguly serves up several tips for optimizing apps in stores. Being found among millions of apps creates one of the biggest challenges. Marketers ... Read the whole story

  • Email Customer Acquisition Rates Solid

    Though not the sexiest marketing channel, email continues to hold its own when measured by customer acquisition rates. As more retailers move toward a ... Read the whole story

  • Will Mobile Crush Online Advertising's Hopes?

    If you read my post last week, "Why CPMs May Go Down to Zero," you'd think that I was bearish on online media. Truth ... Read the whole story

  • U.S. Ad Spend Holds, Cable And Spanish-Language TV Rise

    U.S. advertising spending in the first quarter of 2013 was virtually the same as a year ago -- with the better performers including cable ... Read the whole story