SearchBlog
by Laurie Sullivan, Staff Writer
Search marketers lean on programmatic display buying more often these days. Perhaps it reminds them of search engine marketing. It turns out that U.S. marketing budgets rose 130% in Q2 … Read the whole story
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by Wendy Davis
Search engines are increasingly blurring the differences between paid ads and organic listings, the Federal Trade Commission said on Tuesday. The FTC pointed to … Read the whole story
COMMENTARY
by Robin Simkins
I recently shared Eli Goodman's perspective on issues facing digital marketers, from tapping look-alike audiences and combining channels to everyone's favorite topic, Google Glass. … Read the whole story
by Mark Walsh
In its latest content initiative, LinkedIn has partnered with IDG Communications to create a series of new tech-oriented discussion groups on the professional network … Read the whole story
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by Joe Mandese
If you follow the trade press (including this publication), you'd think that WPP and Publicis dominate Madison Avenue's technology beat, but according to some … Read the whole story
by Mark Walsh
Veteran agency executive and mobile expert Eric Bader is joining social data-driven ad network RadiumOne as its first chief marketing officer. Bader was most … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Rimm-Kaufman Group CEO George Gallate spills the beans about what's on his mind. He talks about the many consumer voices that provide input to … Read the whole story
by Karlene Lukovitz
The major success of Boston Market's St. Louis Style ribs obviously reflects America's love affair with a good rib at the right price. But … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Elisa Gabbert gives us a few simple steps that marketers might overlook in Google AdWords accounts. The steps, part of a white paper she … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Matthew Brown answers five questions about semantic search engine optimization, from defining the term to determining whether implementing schema.org markup will hurt search engine … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
A compiled list of techniques to optimize Web site for better conversions tells about 100 success stories. The case studies come from multiple sources. The … Read the whole story