SearchBlog
by Laurie Sullivan, Staff Writer
I've been saying it for years: mobile ecommerce needs a simpler conversion path from discovery to conversion. Now a study confirms it. Make it easy to connect and reduce the … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Optimization takes time and patience. Andrew Lolk lists five optimization strategies marketers can implement in most AdWords accounts in 60 minutes. Some of the … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
How much does the iOS 6 default to Google's secure organic searches being incorrectly attributed as direct visits affect marketers' campaigns? Mark Ballard offers … Read the whole story
by Gavin O'Malley
Dunkin' Donuts has tapped marketing services provider Epsilon to power DD Perks -- a loyalty program the donut maker plans to debut later this … Read the whole story
by Mark Walsh
In unveiling video on Instagram, company founder Kevin Systrom explained the 15-second length was just right -- long enough for creative expression, but not … Read the whole story
by Mark Walsh
Facebook on Friday announced a new policy barring advertising from sections of the site with controversial content. Beginning on Monday, the social network said … Read the whole story
by Erik Sass
Showtime is taking over "The New York Times," or at least its digital ad inventory, to promote its forthcoming series, "Ray Donovan," set to … Read the whole story
COMMENTARY
by Craig Palli
Facebook's new app install ad unit is performing well for many developers, but making the most of this power depends on how you use … Read the whole story