SearchBlog
by Laurie Sullivan, Staff Writer
Behavioral data remains the greatest untapped asset, even for search engine marketers. Only 45% of marketers collect, consolidate, and integrate pools of data into one database to get a better … Read the whole story
by Laurie Sullivan
Apps are now powered by Bing. Microsoft has turned the search engine into a platform by opening its application programming interface, allowing developers to … Read the whole story
COMMENTARY
by David Karel
One of the best approaches to driving online conversions is retargeting. Brands of all sizes, from global enterprises to SMBs, can benefit from retargeting … Read the whole story
by Laurie Sullivan
Search marketers spent between 18% and 22% more on paid-search ads during the second quarter of 2013. Global budgets rose 23% compared with the … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Some 84% of marketers and agencies use site retargeting to increase revenue, 36% use it to increase site engagement, and 34% aim to raise … Read the whole story
by Mark Walsh
With its latest update, Google Maps has added features that make it a more direct competitor to local guide and information apps, like Yelp … Read the whole story
by Steve Smith
In a major revision to its service and business model, one of the leading user-generated review services, Yelp, has enabled transactions directly with local … Read the whole story
COMMENTARY
by Benny Thomas, Op-Ed Contributor
If you've seen "This Is The End," Seth Rogen's brat-pack take on the Book of Revelations, some of the scenes of hellfire and brimstone … Read the whole story
by Laurie Sullivan
Apple has been wavering on whether to integrate near field communication in its phones and tablets for years. Now evidence emerges from the U.S. … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
David Harry, who prefers to teach marketers how to think for themselves, delves into managing Google query data and search engine optimization programs. He … Read the whole story
by Tanya Gazdik
Despite modest gains during the two previous years, U.S. marketing research firms didn't fare as well in 2012, reports the American Marketing Association. A … Read the whole story