Behavioral data remains the greatest untapped asset, even for search engine marketers. Only 45% of marketers collect, consolidate, and integrate pools of data into one database to get a better … Read the whole story
Apps are now powered by Bing. Microsoft has turned the search engine into a platform by opening its application programming interface, allowing developers to … Read the whole story
One of the best approaches to driving online conversions is retargeting. Brands of all sizes, from global enterprises to SMBs, can benefit from retargeting … Read the whole story
Search marketers spent between 18% and 22% more on paid-search ads during the second quarter of 2013. Global budgets rose 23% compared with the … Read the whole story
Some 84% of marketers and agencies use site retargeting to increase revenue, 36% use it to increase site engagement, and 34% aim to raise … Read the whole story
With its latest update, Google Maps has added features that make it a more direct competitor to local guide and information apps, like Yelp … Read the whole story
In a major revision to its service and business model, one of the leading user-generated review services, Yelp, has enabled transactions directly with local … Read the whole story
If you've seen "This Is The End," Seth Rogen's brat-pack take on the Book of Revelations, some of the scenes of hellfire and brimstone … Read the whole story
Apple has been wavering on whether to integrate near field communication in its phones and tablets for years. Now evidence emerges from the U.S. … Read the whole story
David Harry, who prefers to teach marketers how to think for themselves, delves into managing Google query data and search engine optimization programs. He … Read the whole story
Despite modest gains during the two previous years, U.S. marketing research firms didn't fare as well in 2012, reports the American Marketing Association. A … Read the whole story