SearchBlog
by Laurie Sullivan, Staff Writer
Women control more than $7 trillion in domestic spending and purchase decisions for 85% across major categories, but a recent study on profiles or audience segments reveals that only 9% … Read the whole story
by Laurie Sullivan
Microsoft consolidated business groups and reorganized management Thursday in an effort to bring down the walls and collaborate more effectively across the organization. The … Read the whole story
COMMENTARY
by Gord Hotchkiss, Featured Contributor
For the past few years, I've sat on the board of a company that audits audience for various publications. One of the challenges the … Read the whole story
by Laurie Sullivan
Publishers Clearing House, known for taking chances on emerging technologies, has found a way to build audience segments and mobile ad-targeting technology based on … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Some 84% of marketers and agencies use site retargeting to increase revenue, 36% use it to increase site engagement, and 34% aim to raise … Read the whole story
by Laurie Sullivan
It pays to connect. At least for site members who have connections on Directly.me. The London-based social search engine pays members to connect others … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
Google is shutting down its friend location service Latitude and directing users to Google+'s similar features, which may be just as good as killing … Read the whole story
by Wendy Davis
A group of merchants suing Yelp for "extortion" are expected to face off against the review site at a federal appellate hearing on Thursday … Read the whole story
COMMENTARY
by
Content marketing done well can ensure a brand doesn't just end up in conversations, but leads the discussion. The most effective content marketing strategy … Read the whole story
by Gavin O'Malley
Putting its money where its mobile mouth is, comparison-shopping site Shopzilla has acquired mobile commerce startup Zappli. Shopzilla plans to integrate Zappli's technology into … Read the whole story
-
by Mark Walsh
The Interactive Advertising Bureau and Mobile Marketing Association issued final measurement guidelines for mobile application and mobile Web advertising in conjunction with the Media … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Too many companies overlook customer reviews. Daniel Burstein analyzed the data to determine the type of content being overlooked by marketers. It all boiled down … Read the whole story