SearchBlog
by Laurie Sullivan, Staff Writer
There's a trend used by publishers to make native advertising content discoverable in the same way that other content is through search and social media, according to a recent study. Read the whole story
by Laurie Sullivan
Hewlett-Packard's Autonomy division has been working to build out an augmented reality offering it calls Aurasma and has developed a way to track print … Read the whole story
by Mark Walsh
So far, the changes engineered by CEO Marissa Mayer, including a buying spree of 17 deals, have not helped revitalize growth. Revenue fell 7% … Read the whole story
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by Mark Walsh
Advertising on Yahoo's log-in page has also seen a steep decline, with sell-through dropping to 44% of days in the second quarter compared to … Read the whole story
by Gavin O'Malley
Despite its promise as a superior display ad metric, "viewability" remains a touchy subject among publishers and advertisers. Only about half of display ads … Read the whole story
by Gavin O'Malley
Separate and apart from the purchase of goods on a mobile device, "proximity mobile payments" -- which require consumers to scan, tap, swipe or … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Eric Enge spoke with Google engineer Matt Cutts about link building, and Google's ability to detect signals, and quality of guest posts that resonate … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
It happens. Sometimes sites lose search engine query ranking to a site with fewer links and poor content. Rand Fishkin looks at why some … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Phrase match terms can produce slightly cheaper leads, according to Amanda WestBook, who tells us how. She starts by using proven winning keywords as … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Bill Slawski tells us about the updated version of Google's patent this week that looks at how the search engine might use directories in … Read the whole story
COMMENTARY
by Erik Sass, Staff Writer
Google is promoting Google Play in Australia with a new campaign combining digital-out-of-home displays and near-field communication, as well as QR codes, in three … Read the whole story