by Laurie Sullivan
Yahoo's profits rose 46% in the second quarter, but sales came in nearly flat compared with the year-ago quarter, as Yahoo CEO Marissa Mayer … Read the whole story
COMMENTARY
by Colin Jeavons
Social networks hold a bounty of consumer information, and features like Facebook's Graph and hashtags, when combined with semantic search technology, will make it … Read the whole story
by Laurie Sullivan
A study on more than 300 U.S. AdWords accounts from 12 key verticals reveals that 88% of site visitors driven to a destination by … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
David Kirkpatrick shows B2B marketers how social can become a powerful channel with the correct strategy. He details a case study analyzing SAP's social … Read the whole story
by Sarah Mahoney
The analysis, "The State Of Retailing Online 2013: Marketing & Merchandising," finds that, on average, 28% of emails sent are first opened on a … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Larry Kim tells us how quality scores influence the cost marketers pay per click, and then tells us how to reduce what you might … Read the whole story
by Gavin O'Malley
Thanks in large part to the increasing mobility of the Web, U.S. consumers viewed a record 20 billion video ads in June. YouTube parent … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Changing the color of the price from black to red on an advertisement makes men think they are getting a bargain, according to research … Read the whole story
by Wendy Davis
Technology companies that track consumers as they shop in brick-and-mortar stores will work with privacy advocates, regulators and the think tank Future of Privacy … Read the whole story
COMMENTARY
by P.J. Bednarski, Staff Writer
The report from Laura Martin and Dan Medina says online viewers are almost invited to wander. That's a challenge in an all-advertiser supported online … Read the whole story
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by Gavin O'Malley
Ready to take its Web TV offering to new heights, Google has reportedly engaged a number of media companies about licensing their "traditional" TV … Read the whole story
COMMENTARY
by Chris Marentis
Hashtags on Twitter, Tumbler, and Google+ and now Facebook, are becoming a powerful tool in a marketer's multichannel arsenal -- particularly given their effectiveness … Read the whole story
by Gavin O'Malley
As part of a broader restructuring effort, About.com announced the appointment of Scott Kim as its new chief operating officer, as well as Alex … Read the whole story
COMMENTARY
by Jack Loechner, Staff Writer
Martin Weigel, head of planning at Wieden+Kennedy, recently delivered the keynote address at "Nurturing Great Creative: Sowing the Seeds," and Leah McTiernan, Ipsos ASI … Read the whole story
by Laurie Sullivan
U.S. tech companies spent $723 million -- up 30% -- on advertising in the first quarter of 2013, compared with the year-ago quarter. Microsoft … Read the whole story
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by Gavin O'Malley
In an effort to bridge the worlds of video and social marketing, video ad technology start-up Mixpo is rolling out new social sharing and … Read the whole story