SearchBlog
by Laurie Sullivan, Staff Writer
Chango, which built a programmatic platform for real-time data-driven marketing, rolled out a retargeting tool Wednesday that brings search engine signals into the Facebook News Feed. Read the whole story
by Laurie Sullivan
Consumers got an early start shopping for back-to-school stuff this year looking for bargains like free shipping. In fact, 94% of shoppers in a … Read the whole story
COMMENTARY
by Aaron Goldman, Op-Ed Contributor
Back in the fall of 2009, I published a series of Search Insider columns titled, "Everything I Need to Know About Marketing I Learned … Read the whole story
by Mark Walsh
More than half (58%) of smartphone owners, or a third of all adult U.S. shoppers, regularly showroom and buy products from online retailers while … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Some 62.28% of all Internet-connected devices in North America send traffic through Google every day, according to a study by Deepfield that also finds … Read the whole story
by Mark Walsh
LinkedIn on Tuesday formally launched its new native ad units that appear in users' feeds and look like regular posts except for the "Sponsored" … Read the whole story
COMMENTARY
by Michael Kaushansky
We are quickly moving to a world of cross-channel hyper-targeting. The notion of database-precise targeting is not just for direct response campaigns anymore, but … Read the whole story
by Gavin O'Malley
Leaving domestic adoption rates in the dust, emerging markets are increasingly responsible for the majority of mobile growth. In June, more than 261 million … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
There are several ways to pay for advertising charges on Bing, but Lisa Osse provides answers to the top 10 problems with credit cards … Read the whole story
by Wayne Friedman
A second-screen device may be the only TV screen as well as a key factor in multi-screen activity, according to a study from NPD … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Renee Haas believes Google’s Carousel could shake up local search marketing campaigns after research shows the layout is most likely to appear for search … Read the whole story
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by Mark Walsh
Foursquare on Tuesday opened up its self-serve ad platform more widely after testing the service with select New York City businesses in recent months. Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
A rare but candid discussion of mobile's challenges for marketers and publishers happened yesterday at OMMA Premium Display in LA. We need more cases … Read the whole story
by Mark Walsh
Shopkick reports that people can buy select items and earn rewards through its updated app from more than 30 stores, including Target, Macy's, Best … Read the whole story
COMMENTARY
by Kerry Bianchi, Columnist
It's no longer enough to just spend money in digital -- now the game is about having the right analytics, metrics and KPIs to … Read the whole story
by Mark Walsh
Deal activity in the local digital space in the first half of 2013 was in line with the year-earlier period, with mobile showing the … Read the whole story