About 88% of click paths require more than three clicks, content sites are the last click only 6% of the time; and in affiliate marketing, content creators drive new customers … Read the whole story
Recent letters sent to about two dozen search engines from the Federal Trade Commission expressing concern about objectivity and transparency in ads and recommendations … Read the whole story
Mozilla is planning to roll out a system that will enable publishers to personalize content to Firefox users based on their Web-surfing history. "Our … Read the whole story
About 183 million Americans watched more than 44 billion online content videos in June, according to comScore. Using videos to promote content on a … Read the whole story
By some measures, Twitter appears to be pulling away as a more useful tool for brands and their search for useful marketing content. New … Read the whole story
Bryan Eisenberg believes top organic rankings occur once marketers begin to understand the influential factors around clicks and downloads on a company's Web site. … Read the whole story
Smartphone shipments globally surged 53% in the second quarter, with Apple seeing a rebound from single-digit growth in the first quarter. Manufacturers overall shipped … Read the whole story
As in various other aspects of commerce, mobile website strategies for shoppers is becoming more sophisticated and targeted. While smartphone penetration is increasing, the … Read the whole story
Twitter will become more like TV as the rate of typical users posting activities levels off. Researchers believe the rate of social media user … Read the whole story
it's only now that technology has evolved to a point at which no codes or physical print process are required and that "visual discovery" … Read the whole story
It's still up in the air how the joint Univision-ABC News venture will manifest itself. Programming announcements and other clues should start to flood … Read the whole story