SearchBlog
by Laurie Sullivan, Staff Writer
Google has introduced a responsive design AdSense unit aimed at running on sites that automatically adapt to different screen sizes. It's a technique that Verizon and AT&T use when repurposing … Read the whole story
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by Laurie Sullivan
Many marketers already know that flaws exist in ad measurement attribution models, but a recent study from Kenshoo identifies up to 30% more value … Read the whole story
COMMENTARY
by Gord Hotchkiss, Featured Contributor
In case you haven't heard, email is dead. In fact, it's died several times. You could call it the cat of digital marketing, working … Read the whole story
by Wendy Davis
Consumers don't accurately distinguish between behaviorally targeted ads and other types of online ads, according to the Direct Marketing Association's annual ethics compliance report. Read the whole story
COMMENTARY
by Joy Gendusa
A great marketing tactic to gain exposure for your brand is Pay Per Click. It's an excellent way to gain brand exposure and generate … Read the whole story
by Mark Walsh
Yelp reported a 69% gain in revenue in the second quarter, fueled by continued growth in local and mobile advertising by small and medium-sized … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Alistair Dent gives us some tips on writing product listing ads that contain specific parameters aimed at pulling in the values from the Google … Read the whole story
by Gavin O'Malley
From day to day, how much content can consumers handle? There must be a limit, but as new research shows, multichannel multitasking is pushing … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Sean Quadlin spoke with a small business owner who brought up some interesting points about product listing ads. While the ads work great for … Read the whole story
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by Gavin O'Malley
If not overnight, Google is about to establish a presence in 7,000 physical locations across the country. Interrupting an existing deal with AT&T, Starbucks … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
We all know it happens. Web site speed impacts search engine rankings. Mark Isham explains. He talks about page load times, time to interaction, … Read the whole story
by Mark Walsh
To help brands broaden their exposure beyond its walls, Facebook has begun allowing users to embed public posts from Facebook pages on their own … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Produce irresistible content and consumers will share. That's what marketing experts say. The concept seems sound in theory, but it's never a recipe to … Read the whole story