SearchBlog
by Laurie Sullivan, Staff Writer
The advertising and marketing industry has begun to experience the influence of George Gallate's foray into search engine marketing. The former global chairman of Havas Worldwide Digital joined
Rimm-Kaufman Group … Read the whole story
by Laurie Sullivan
The YouTube audience is switching to mobile faster than the company's engineers can build the tools to support the change. YouTube, along with Google … Read the whole story
by Mark Walsh
SMBs are increasingly embracing mobile and social media as tools to help promote and run their businesses. The role of mobile in particular goes … Read the whole story
by Steve Smith
Google's Chromecast will enjoy wider support from some of the most popular mobile video apps, including Hulu, HBO and Pandora. An interesting battle is … Read the whole story
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by Mark Walsh
Yahoo has acquired social Web browser Rockmelt. It continues to snap up engineering talent and technology at a torrid pace to enhance its online … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Just getting started in paid-search marketing or need a refresher on some of the better approaches to take when thinking about setting a goal? … Read the whole story
by Karlene Lukovitz
Female Hispanics, or Latinas, are an increasingly powerful force in driving the economy as a whole, including being the primary or joint decision-makers in … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Marketers may like to use Facebook, LinkedIn and Google+ to reach specific audiences in social sites, but they don't love everything about it. Merry … Read the whole story
by Karl Greenberg
By 2017, per global analytics firm Teradata, three billion people will create eight zettabytes of data -- slightly more than will fit on your … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
The gecko gives Geico an avenue to connect personally with consumers. Eric Enge describes how and why teams should become subject experts, and how … Read the whole story
by Gavin O'Malley
The rate at which U.S. consumers are going social continues to slow, but that doesn't mean there isn't room for continued industry growth. As … Read the whole story
COMMENTARY
by Jon Bond, Op-Ed Contributor
The "it" of course is media. If you are a great brand today, you get a lot of "free" earned media and a lot … Read the whole story
COMMENTARY
by Joe Gillespie
When combined with mobile-activated calls to action, a geofencing model can deliver highly customized and contextually relevant content to people both inside and outside … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
News360 is using the same personalization algorithms and machine learning techniques that it uses on news content to match the right sponsored content with … Read the whole story