SearchBlog
by Laurie Sullivan, Staff Writer
First came Patch, an AOL online project encouraging locals to become reporters covering hometown news. Then Yelp emerged with the Elite Squad program to review local businesses. Now Google follows … Read the whole story
by Laurie Sullivan
Marketers wondering how their optimization efforts will pay off need only look at the small chunks of hyper-relevant targeted information that emphasize a movement … Read the whole story
COMMENTARY
by David Rodnitzky, Op-Ed Contributor
Every Thursday night is "date night" at my house, which means that the nanny stays an extra hour so my wife and I can … Read the whole story
by Laurie Sullivan
Adlucent proposes an analytics option for Google Shopping that allows brands to integrate feed and query management features that map consumer intent to the … Read the whole story
COMMENTARY
by Jeriad Zoghby, Columnist
In today's increasingly fragmented marketplace, being able to identify new market opportunities and capitalize on them through personalization and relevance is paramount to meeting … Read the whole story
by Laurie Sullivan
As Kia Motors America prepares to launch its next Soul campaign on television and online, supported by social and search, YouTube star Laina could … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Matt Cutts talks about Google's efforts to fight Web spam in the latest Webmaster Video Log on YouTube after a user in Mountain View, … Read the whole story
by Gavin O'Malley
What's gotten into Jeff Bezos? On the heels of agreeing to take over The Washington Post Co., the Amazon founder has decided to turn … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Marketers launching a new brand site will want to keep this handy checklist of 25 things to do before making the Web site live. … Read the whole story
by Sarah Mahoney
When it comes to selling luxury via social media, some brands are far more artful than others, according to a new analysis of social-media … Read the whole story