First came Patch, an AOL online project encouraging locals to become reporters covering hometown news. Then Yelp emerged with the Elite Squad program to review local businesses. Now Google follows … Read the whole story
Marketers wondering how their optimization efforts will pay off need only look at the small chunks of hyper-relevant targeted information that emphasize a movement … Read the whole story
Every Thursday night is "date night" at my house, which means that the nanny stays an extra hour so my wife and I can … Read the whole story
Adlucent proposes an analytics option for Google Shopping that allows brands to integrate feed and query management features that map consumer intent to the … Read the whole story
In today's increasingly fragmented marketplace, being able to identify new market opportunities and capitalize on them through personalization and relevance is paramount to meeting … Read the whole story
As Kia Motors America prepares to launch its next Soul campaign on television and online, supported by social and search, YouTube star Laina could … Read the whole story
Matt Cutts talks about Google's efforts to fight Web spam in the latest Webmaster Video Log on YouTube after a user in Mountain View, … Read the whole story
What's gotten into Jeff Bezos? On the heels of agreeing to take over The Washington Post Co., the Amazon founder has decided to turn … Read the whole story
Marketers launching a new brand site will want to keep this handy checklist of 25 things to do before making the Web site live. … Read the whole story
When it comes to selling luxury via social media, some brands are far more artful than others, according to a new analysis of social-media … Read the whole story