SearchBlog
by Laurie Sullivan, Staff Writer
Taco Bell recently announced that it will release the next Doritos Locos Taco flavor on Aug. 22, but it will do it on social media. Nick Tran, Taco Bell's social … Read the whole story
COMMENTARY
by Sveta Doucet
Despite its appeal, many marketers struggle to unlock the value and potential of big data, given how unwieldy and complex it can be. Recently, … Read the whole story
by Mark Walsh
Facebook on Monday announced partnering with OpenTable to allow users to make restaurant reservations through their mobile devices. Starting this week, U.S. users of … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
We may need to rethink our use of the term "mobile." Not only does it inaccurately conflate tablet and smartphone -- two very different … Read the whole story
COMMENTARY
by Tim Hawthorne
Brand response TV advertising (BRTV) and social networking play particularly well together, due to the direct and highly proactive nature of each. BRTV's value … Read the whole story
by Steve Smith
Acxiom and 4Info say they can match a company's first-party CRM data with customers' mobile phones down to the household level, which would allow … Read the whole story
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by Joe Mandese
Ad delivery and trafficking company DG Monday announced the sale of its TV ad distribution operations and a plan to refocus its remaining business … Read the whole story
COMMENTARY
by Michael Dale
As more companies and viewers consume online video, content producers recognize the need for a standard way to get their content to all viewers … Read the whole story