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Taco Bell recently announced that it will release the next Doritos Locos Taco flavor on Aug. 22, but it will do it on social media. Nick Tran, Taco Bell's social … Read the whole story
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Despite its appeal, many marketers struggle to unlock the value and potential of big data, given how unwieldy and complex it can be. Recently, … Read the whole story
Facebook on Monday announced partnering with OpenTable to allow users to make restaurant reservations through their mobile devices. Starting this week, U.S. users of … Read the whole story
- COMMENTARY
We may need to rethink our use of the term "mobile." Not only does it inaccurately conflate tablet and smartphone -- two very different … Read the whole story
- COMMENTARY
Brand response TV advertising (BRTV) and social networking play particularly well together, due to the direct and highly proactive nature of each. BRTV's value … Read the whole story
Acxiom and 4Info say they can match a company's first-party CRM data with customers' mobile phones down to the household level, which would allow … Read the whole story
Ad delivery and trafficking company DG Monday announced the sale of its TV ad distribution operations and a plan to refocus its remaining business … Read the whole story
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As more companies and viewers consume online video, content producers recognize the need for a standard way to get their content to all viewers … Read the whole story
